# identity.md

## Organization Overview
- **Company Name:** Stand on Liquid
- **Mission:** To provide the perfect board for every type of paddler, ensuring an ultimate stand up paddle boarding experience.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2010 and based in beautiful Bend, Oregon.
- **Size and Scale:** Offers the largest inventory of paddle boards and board accessories on the West Coast.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to helping customers customize their paddling experience, emphasizing variety and quality. [About Us](https://standonliquid.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in selling stand up paddle boards and accessories, focusing on customizing the paddling experience for each customer and offering a vast inventory.
- **Location(s) and Geographic Presence:** Based in Bend, Oregon, with a significant presence across the West Coast.
- **Key Partnerships and Affiliations:** Details forthcoming.